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Sage & Willow

End-of-Life Planning for Nigerian Canadians

December 28, 2025

MVP LIVE

Status at a Glance

Research

17K+ words, 30+ sources

Landing Pages

2 variants live

Survey

10 questions, embedded

Domain

SSL + custom domain

The Market Opportunity

125K+

Nigerian Canadians

2021 Census

1,400+

New PRs / Month

Growing Market

ZERO

Direct Competitors

Canada-Nigeria Corridor

The Problem We're Solving

🇳🇬

70%

of Nigerians die without wills

🇨🇦

50-58%

of Canadians die intestate

⚖️

30% of Nigerian Civil Cases

are family inheritance disputes

What We Built

Variant A: Services-Focused

Traditional professional positioning. Eight services in card format. Clean, trustworthy design.

View Live

Variant B: AI Companion

Premium AI-assisted experience. Meet Sage (wisdom) and Willow (organization). Animated, cultural, modern.

View Live

8 Core Services

💻

Digital Legacy

📊

Asset Inventory

📝

Will Drafting

🤝

Power of Attorney

🌍

Dual-Jurisdiction

🏛

Cultural Rites

💰

Prepaid Funeral

⚖️

Probate Guidance

Success Metrics (Month 1)

50+

Waitlist Signups

Target for first month

20+

Survey Completions

For pricing/service validation

Next Steps

Week 1

  • Oge reviews variants
  • Logo integration
  • Share in target communities

Month 1

  • Collect 50+ waitlist
  • Analyze survey data
  • Choose: Services vs AI model

Q1 2025

  • Partner conversations
  • MVP definition
  • Kelvin role scope

Questions for Oge

1. Which variant resonates more: Services or AI Companion?

2. When can we integrate the logo?

3. Where should we share first (WhatsApp groups, LinkedIn, etc.)?

4. Any initial thoughts on pricing ($99, $199, $299+)?

5. Any lawyer or funeral home contacts to explore partnerships?